Berson & Associates

17591 Carriage Lamp Way
Morgan Hill, CA 95037

ph: 408-776-3722
fax: 408-778-0460
alt: Stronger Medical Instruments

contributions

Fortune 100

Established basis for new business

Clarified market potential

Focused device and system product strategy

Provided basic information for major acquisition

Analyzed competition

Focused product strategy

Clarified the opportunities for the military market

Addressed team requirements to enter this market

Assessed market and capabilities to address non- traditional applications for technology

Analyzed company capabilities, market and product potential

Created blueprint for low cost entry into the market

Analyzed market opportunities

Conducted sessions to focus strategies

Created strategic alliances

Analyzed potential investments

 

Emerging

Acted as VP Business Development

Negotiated joint program with major defense contractor leading to government contract

Analyzed competition

Focused business plan for successful additional fund raising

Analyzed key competitors

Focused company strategy

Increased quarterly orders 70% in 6 months

Established a forecasting system that allowed shipments of over 43% of new orders in two successive quarters.

Developed advertising campaign to re-establish company leadership image.

Restructured sales and marketing to reduce expenses.

Introduced sales representative tracking and management system.

Introduced product and market planning to focus engineering activities.

Established Module product line which lead to over $1,000,000 in revenues in the first year

Broke company out of flat sales to produce record sales

Facilitated leaving franchise and becoming independent company

Trained employees and management

Sales grew from $3.5M to $100M

Founded the company as the only U.S. based supplier of high performance products in its market.

Wrote the business plan and raised over $4M from a variety of sources.

Built a highly effective manufacturing facility

Established the first computer based modeling and design capability of any company in
the industry.

Developed state of the art process capability to leap frog the competition by increasing OEM yields 20%.

Personally originated over $2M in government and commercial development contracts for packages.

Increased profitability, yields and gross sales

Trained management staff in commitment and accountability

Brought Company out of the doldrums

Introduced advanced technology into the company

Created and negotiated strategic alliances for government funding

Wrote proposals for advances in technology

Analyzed business leading to reorientation to commercial products

Trained top management

Promoted teamwork and focus

Assessed company

Provided Analysis support

Analyzed market for commercial products

Facilitated in-family transfer of management

Introduced new systems including computers

Analyzed impact of packaging technology on new products

Wrote proposals for government funding

 

Small

Refined product concepts

Acted as liaison, proposal writer to potential sources of DOD funding

Developed competitive vision and strategy

Facilitated breakthrough to growth oriented profitable organization

 

Venture Capital

Due diligence on potential investments

 

Fortune 500

Introduced company to new market

Evaluated capabilities of acquisition

Lead team to develop product and market strategy

Assembled team of industry experts to evaluate company

Assessed company culture and direction- as seen from the inside and outside

Created blueprint for conversion from primarily covert military to general military and
commercial work

Analyzed product strategy

Provided Blueprint for Market Penetration

Worked with top management staff to develop coherent vision and plan for the future

Supported division management in achieving profitability

Analyzed markets for silicon technology

Assessed division recommended structural changes

Clarified market potential

Analyzed competition

Focused product strategy

Lead team to create business plan and vision ties

Evaluated division personnel, technology, resources, product choices, reputation within
company.

Recommended changes for increased effectiveness

 

Research Laboratories

Trained management staff in accountability and commitment

Created plan for financial independence

Reoriented laboratory to be in concert with company’s needs

Developed new product strategy

Improved communications and focus in the laboratory

Developed new coherent strategies for a variety of new areas

 

Department of Defense

Introduced tri-services program offices to new technology

Developed opportunities for new technology

Source of program and technology information to the services

Provided industry with standard compilation of new devices and capabilities which advanced commercial sales

Documented program results on two multi-media CD ROMS

Investigated MMIC acceptance in DOD

Provided guidelines for enhanced MMIC insertion

Developed specific new systems applications leads

Created hypertext knowledge base of new communications systems

 

Fortune 1000

Improved manufacturing processes

Found and analyzed potential acquisitions

 

Product Development

Lead project to find new, more appropriate foundry sources for new chips

Investigated market and capabilities for new, advanced technology

Found technology partner

Negotiated licensing of the technology

 

Non-Profit

Prepared staff for $25M fund raising

Raised level of cooperation, trust and accountability

Company Type

Copyright 2009 Berson & Associates. All rights reserved.

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17591 Carriage Lamp Way
Morgan Hill, CA 95037

ph: 408-776-3722
fax: 408-778-0460
alt: Stronger Medical Instruments